Diamond Coco

Since its founding by Robert M. Shipley in 1934, the American Gem Society has been setting standards for excellence. It was Shipley’s vision that the AGS standards would identify the jewelry industry’s leaders – and his dream has come true. AGS members are among today’s most successful firms, stores and individuals. The American Gem Society has Read More

At Diamond Coco we offer our customers not only one of the largest inventories of certified diamonds available anywhere in Australia but at a price much less than our competitors. How do we do it? How do others get away with it! More recently we introduced a range of ‘Clarity Enhanced’ Diamonds at an insane 50% Read More

Clarity, colour and carat weight are three Cs of diamond value easily explained and understood by most diamond shoppers. However, one of the most confusing aspects of shopping for a diamond can be recognizing the difference between cut and shape. Cut refers to the proportions and finish of a diamond, the factors which determine the diamond’s Read More

Robert M. Shipley organized the American Gem Society in 1934 More than seven decades later, the Society still operates on two primary purposes: 1) The advancement of professional education within the jewellery industry, to help eliminate misrepresentation caused by ignorance of the true nature and value of merchandise offered for sale, and 2) The establishment Read More